by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff
So you’ve set up a fantastic Facebook page for your business and you’re adding regular content to feed your followers’ appetite for your services or products. But what about those people who are not addicted to social media (I know, I know, controversial!) and don’t...
by Sarah Orchard | Online marketing, Social Media, Websites
Since it was launched in 2006, Twitter has grown exponentially in size and use. By the end of 2014 it was firmly established in the top 10 of websites visited, had over 500 million users and well in excess of 280 million active users. Who knows what those figures...
by Sarah Orchard | Social Media, Websites
So can you remember all your passwords for the many and various websites you’ve registered with? If you’re anything like me you’ve probably got a list as long as your arm stashed away somewhere safe – or have you already discovered that Facebook is the only login you...
by Sarah Orchard | Social Media
In amongst inane celebrity tweets, Twitter has quietly developed into the social platform of choice for customers to ask questions, raise customer service issues and generally complain! Recent research shows that it now outperforms Facebook in this respect – 59.3% of...
by Sarah Orchard | Social Media
We’re all quite comfortable now with the likes of Facebook, Twitter and LinkedIn – the rather ‘old hat’ social media platforms! – but there is a constant stream of newer platforms out there, and some of them are well worth taking a look...
by Sarah Orchard | Social Media
You have to hand it to them, today’s teenagers (often called Generation Z – post Millennial or Generation Touch!) are incredibly savvy about social media. They’ve grown up during the evolution of social media, smart phones and tablets, and they seem to...
by Sarah Orchard | Online marketing, Social Media, Video
So have you noticed anything different when videos pop up on your Facebook timeline. Maybe that lots of them start playing automatically? As is normal in the world of social media, things have been changing! Gone are the days of uploading videos to YouTube and then...
by Sarah Orchard | Design and print, Great marketing examples, Marketing tips, Small business marketing, Social Media
During the summer I received a piece of direct marketing through the post that bemused me somewhat. Seymours Estate Agents is a local company, very successful and pretty good at what they do, but I really wasn’t sure about this particular campaign. First of all, the...
by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
Many small businesses I speak to feel worried about using social media. It’s totally understandable, social media means putting yourself and your company firmly in the public spotlight. There is a certain sense of vulnerability involved – you hope for good, positive...
by Guest Blogger | Copywriting
Guest blog from Rachel Williams, professional copywriter. I am not a technical writer. Anything technical pretty much turns me off, something in my brain just can’t cope with special names, terms and phrases. But recently I’ve had to get over my aversion and my...
