by Guest Blogger | Copywriting
Guest blog from Rachel Williams, professional copywriter. Serendipity is a wonderful word and I love it when I can actually find reason to use it. In the first few months of 2015 I have enjoyed a few serendipitous experiences through the work that has come my way....
by Guest Blogger | Copywriting
Guest blog from Rachel Williams, professional copywriter. Over Easter, I got away for a week’s skiing, staying with my family in a shared chalet. The early part of the week was spent getting to know the other guests and, not surprisingly, dinner conversation would...
by Guest Blogger | Copywriting, Marketing tips, Small business marketing
Guest blog from Rachel Williams, professional copywriter. Last week I walked into the office at my son’s school and all fingers pointed at me, and one of the staff declared: “she’ll know, she’s a writer!” (Well it’s better than being told I’ve forgotten the lunch...
by Guest Blogger | Copywriting, Customer experience, Customer research, Marketing tips
Guest blog from Rachel Williams, professional copywriter I’ve become increasingly aware that, for business owners, it’s often hard to see the wood for the trees when it comes to communicating with their target audience. It’s one thing knowing what you want to tell...
by Guest Blogger | Copywriting, Marketing tips, Websites
A guest blog from Rachel Williams, professional copywriter. Did you know that most people decide whether they want to stay on a web page in less than a second, and most don’t even read content properly – they scan for relevance, picking out individual words and...
