by Sarah Orchard | Online marketing, Social Media, Video
So you’ve made sure your business has a page on Facebook, you’re posting regularly – but are you using that presence to its best effect? In a previous article about Facebook business pages, I mentioned that visual content is five times more effective in engaging...
by Sarah Orchard | Email marketing, Online marketing, Websites
Hands up if you remember the recent article I wrote about optimising your emails for smartphones? And hands up again if you remember any of the statistics? Okay, here’s a quick reminder: 73% read their emails on their phones and 67% access the Internet. Those are...
by Sarah Orchard | Email marketing, Online marketing
Did you know that 7 out of 10 UK consumers now have smartphones? That statistic is probably no big surprise in itself – after all, how many people out and about do you see using them these days – but what is surprising is that 83% of smartphone users still use them...
by Sarah Orchard | Blogging, Marketing and the law, Marketing strategy, Online marketing, Small business marketing, Social Media
I attended an excellent seminar last month on Social Media and the Law. Run by Stevens & Bolton, a Guildford-based legal firm, the seminar reminded me of a really important fact that I know but hadn’t thought about for a while: most of what you post online as an...
by Sarah Orchard | Great marketing examples, Online marketing, Small business marketing, Websites
Well if you don’t, you really should! Now bear with me on this train of thought… There’s a small independent retail toy shop near my home that I regularly walk past. I am always really impressed by just how well the staff ‘dress’ the windows each season or...
by Sarah Orchard | Customer experience, Fruitful Marketing Ideas newsletter, Marketing strategy, Online marketing, Small business marketing, Websites
There is no doubt about it, the unrelenting rise of the smartphone and tablet cannot be ignored. Your customers are constantly on the ‘go’ and being able to access their life in the palm of their hand makes it all a bit easier. But does your website do the same for...