Category Archives: Marketing promotions

Try this great idea to celebrate your business birthday!

Recently I blogged about ways you can use business anniversaries or milestones as a great way to promote your small business. I asked for your suggestions and the winner of some rather nice champers for his suggestion is Paul Nathonson … Continue reading

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How to run a competition or promotion on Facebook (and not break the rules!)

Do you use Facebook to promote your business? It can be a great way of building awareness and, of course, a really effective way of creating a bigger buzz around your business is to run a competition or promotion. But … Continue reading

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Should I run a Groupon campaign for my small business?

Groupon and other crowd sourcing and online promotion sites have been getting a fair amount press coverage over the last few years. But, looking beyond the hype and the desire to be part of the latest ‘big thing’, how good … Continue reading

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Do I really need a website landing page?

Landing pages can be the most important pages on your website. They are often forgotten about when developing your email marketing campaigns. The landing page is a dedicated stand-alone page that is hidden to regular visitors to your website. It … Continue reading

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How to use marketing to create a buzz about your business!

We all know that we listen to recommendation from other people much more than paid for advertising. Especially since we are bombarded with so many marketing messages every day. If someone has experienced somewhere or something first hand we trust … Continue reading

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The Top 10 promotional ideas…

There are many different types of promotional tactics and these can be targeted at end consumers/clients, staff or your distribution channel – retailers and intermediaries. Many businesses immediately resort to price cutting and discounting but there are many other promotional options available to … Continue reading

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The best ways to track a promotion…

Having gone to the trouble of creating a fantastic promotion and pre-selecting which of your customers might respond best. Don’t forget to think about how you will track and evaluate how well your promotional campaign has worked. Effective tracking methods include using … Continue reading

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How to run a successful promotional campaign…

Sales promotion can be a very effective marketing technique in your small business marketing toolkit and in this new ‘social’ world, sites like Twitter and Facebook, can even help you spread your promotion like wildfire, even take it  global in an instant (do bear … Continue reading

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Handy tool to help you pick a winner at random

If you run promotions or use free prize draws in your marketing, you need to ensure you pick your winner inpartially and at random. But how can you do this with ease? Ideally you should get someone who is not directly … Continue reading

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