Category Archives: Fruitful Marketing Ideas newsletter

Is your website a pretty parking lot?

When you start out on your own in business, building your website will probably be one of the biggest initial expenses you will incur. And finally launching the site is a massive milestone event, a momentous moment for any small … Continue reading

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Is your marketing working?

Yes, I know, it’s a really obvious question to ask. But I was prompted to take to my keyboard after I met with one of my associates yesterday. We found ourselves discussing the fact that if you do the same … Continue reading

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Not having the right marketing mindset could kill your business

A few weeks ago I took time out and attended a NABO Strategy Boardroom event. NABO (the Nationwide Alliance of Business Owners) gives members access to some fantastic seminars and business experts, and with this particular event coming right at … Continue reading

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How do you celebrate a business birthday?

Well first of all it’s great news and a perfect excuse for a celebration or marketing opportunity in my book (come on, I am a marketer after all!). On a more serious note, business anniversaries or birthdays can be important … Continue reading

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I have built a website and customers will cometh!

It’s all very well building a website and having something that looks slick and professional, but it really is just the first step to take in the much bigger challenge of building a successful online business. Over the years I … Continue reading

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How to stop 80% of your emails being deleted in the Preview Pane

How’s this for a scary statistic: 80% of the emails you send to your potential customers will be viewed and ACTIONED in the preview pane. That’s how hard email marketing has become – everyone struggles to get past the very … Continue reading

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How to use video to make your customers want to come back for more!

Did you know that YouTube accounts for 20 per cent of all visits to social media sites in the UK? It’s an impressive statistic for a site that has only been in existence since 2005, but perhaps even more impressive … Continue reading

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Why building email data capture into your small business is critical for success

Have you heard the term ‘the money is in the list’? It’s become a very popular saying in marketing circles – and how true it is. Creating your own customer database – building it organically through email data capture rather … Continue reading

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Outsource your marketing or do it yourself?

What’s the point of spending money with a marketing consultant when you can do your own marketing? Well apart from the fact that I’d be out of a job, there are plenty of reasons why small businesses can be more … Continue reading

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Is LinkedIn an effective marketing tool for small businesses?

Well we all know just how important networking is for a small business, but if you can’t face getting up at the crack of dawn for those breakfast meetings or can’t take time out to go to local networking events, … Continue reading

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