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Category Archives: Email marketing
How to stop 80% of your emails being deleted in the Preview Pane
How’s this for a scary statistic: 80% of the emails you send to your potential customers will be viewed and ACTIONED in the preview pane. That’s how hard email marketing has become – everyone struggles to get past the very … Continue reading
Why building email data capture into your small business is critical for success
Have you heard the term ‘the money is in the list’? It’s become a very popular saying in marketing circles – and how true it is. Creating your own customer database – building it organically through email data capture rather … Continue reading
Subject lines – top tips to make sure your email must be opened!
Has email marketing become a redundant method of communication? Using social media to engage audiences seems to have become the marketing channel of choice, but I think email is still a good tried and tested route that can work really … Continue reading
Posted in Email marketing, Marketing tips
Tagged email marketing, open rates, Subject Lines
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Key marketing metrics for your small business
Do you measure which of your marketing efforts are working for your business? Measuring the marketing you undertake for your small business is vital as you need to know what approaches are right to target your customers and which of these … Continue reading
Do I really need a website landing page?
Landing pages can be the most important pages on your website. They are often forgotten about when developing your email marketing campaigns. The landing page is a dedicated stand-alone page that is hidden to regular visitors to your website. It … Continue reading
What are those email campaign stats actually telling you?
To be honest many of the small business owners I speak to don’t really bother to look at those pesky email campaign reports, loads of data gobbledygook, and they haven’t got the time or simply don’t know what all the … Continue reading
Top 5 email marketing pitfalls to avoid…
Email marketing is still recognised as one of the most effective marketing approaches but there are some common pitfalls to avoid to ensure your campaigns go smoothly and get your business the desired result. As you know I’m very passionate … Continue reading
Are your email campaigns getting disappointing results?
Are you finding that your email campaigns or newsletters are simply not generating the results you need – low website visits, no email enquiries or actual purchases? I can help you get much better results from your email marketing. I … Continue reading
Posted in Email marketing, Small business marketing
Tagged email marketing, email marketing review
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