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Category Archives: Design and print
How your business branding defines your profit potential
Branding is something that has a tendency to divide opinion. Small businesses either ‘get it’ and are prepared to invest in developing their brand, or they fail to realise that their “homemade” logo might actually be holding back their business. … Continue reading
Posted in Branding, Customer experience, Design and print, Small business marketing
Tagged branding, logo design, visual identity
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Do you want free graphics for your website or email campaigns?
For many small businesses creating graphics for your website or email campaigns can be restricted by limited budgets. It’s not always possible to commission your graphic designer or web designer to create something bespoke for you. Graphics can be very powerful … Continue reading
Posted in Design and print, Email marketing, Some really useful stuff, Websites
Tagged free graphics creator
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Designing a logo – what’s in a colour?
I work with many clients on developing their brand identity or refreshing a tired or out of date current logo. Colours are one of the important elements of a logo and can help to create an appealing brand for your target … Continue reading
Posted in Branding, Design and print, Some really useful stuff
Tagged branding, business branding, colour hunter
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Is your business branding letting you down?
Does your business card pack the right punch? Is your website and promotional literature conveying the right branded message? Does it all say this message consistently? I often see business cards and other marketing materials that let the small businesses down. When you … Continue reading
Posted in Branding, Design and print, Marketing tips, Small business marketing
Tagged brand fit, brand promise, branding, business branding, business cards
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How do you get the best results from your graphic or web designer?
…and the answer is = ALWAYS WRITE A BRIEF! I met with one of my design agency associates last week and we were talking about working with small business clients and how they like to work to brief in and manage … Continue reading
Posted in Branding, Design and print, Marketing tips
Tagged brand promise, branding, design, design brief, print brief, printing
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Jargon buster guide to design and print terms
How many times has your designer or printer fired an expression at you and you’ve thought, “Aaghh, I wonder what they mean by that?” Well to help to build harmonious client and designer/printer relationships, here are a few jargon words … Continue reading
Posted in Design and print, Some really useful stuff
Tagged CYMK, design, Pantone, printing, printing terms, proofs, spot colours
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