Category Archives: Customer research

How not to create a great customer experience

Posted on October 31, 2011 by Sarah Orchard

Customer experience and how to manage it is a subject close to my heart. In my previous existence as Customer Marketing Manager at Avis I was heavily involved in working to change the customer experience and align the business behind … Continue reading →

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Do you really understand what your customers want to know about your business?

Posted on September 26, 2011 by Guest Blogger

Guest blog from Rachel Williams, professional copywriter I’ve become increasingly aware that, for business owners, it’s often hard to see the wood for the trees when it comes to communicating with their target audience. It’s one thing knowing what you … Continue reading →

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How do you measure customer loyalty?

Posted on February 18, 2011 by Sarah Orchard

Do you have a customer satisfaction survey to monitor your business performance and guage customer loyalty? Obviously if you are constantly seeking new business it sort of answers the question for you! But perhaps you simply don’t focus on customer … Continue reading →

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Customer Profiling – 5 tips to effectively communicate with your customers…

Posted on February 11, 2011 by Sarah Orchard

“Who do you think they are?” Many small business owners I meet do not seem to have a clear view on this. It is a fundamental step in your marketing approach and if you get this wrong it will undermine … Continue reading →

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Track what is being talked about online with Google Realtime

Posted on January 28, 2011 by Sarah Orchard

Keeping pace with what is being said about you, your brand or the sector your business is in can be difficult given the pace and sheer volume of online communications these days - emails, blogs, Twitter, social messages on networking sites like Facebook … Continue reading →

Posted in Customer research, Online marketing, Social Media, Some really useful stuff | Tagged , | 1 Comment

Free customer survey tool that does a great job…

Posted on January 10, 2011 by Sarah Orchard

Who says you don’t get anything in life for free? Survey Monkey, is a free online survey tool and is just fantastic. It’s one of my personal favourites that I use frequently. I use it to conduct my own customer feedback and … Continue reading →

Posted in Customer experience, Customer research, Some really useful stuff | Tagged , , , , | 1 Comment