Category Archives: Customer loyalty

How not to create a great customer experience

Customer experience and how to manage it is a subject close to my heart. In my previous existence as Customer Marketing Manager at Avis I was heavily involved in working to change the customer experience and align the business behind … Continue reading

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What is a negative online customer review going to cost your small business?

Well, according to a recent figure quoted by InsideView in a B2B Magazine article, a negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. It’s a pretty scary statistic isn’t it? Social media is a … Continue reading

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Are your customers satisfied or loyal? Or both?

A Twitter post my marketing guru, Malcolm Levene prompted this post. He said: “We all want our customers to be loyal. And in order for that to occur, we must provide them with enough reasons…” So my question may seem a … Continue reading

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How do you measure customer loyalty?

Do you have a customer satisfaction survey to monitor your business performance and guage customer loyalty? Obviously if you are constantly seeking new business it sort of answers the question for you! But perhaps you simply don’t focus on customer … Continue reading

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Top 5 customer retention marketing tips…

Show your customers some love! No, I don’t mean sending them a bouquet of flowers or chocolates? Or do I? When it comes to customer retention marketing techniques, sometimes the simplest things can have the greatest impact. And many small … Continue reading

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