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Category Archives: Customer experience
Is your website making it extra difficult for your users?
Sometimes we make it difficult for our website visitors without even realising. I’m sure this example of overlooking smartphone or mobile website visitors isn’t unique and we have all experienced similar. With the growth of smartphones and mobile web visitors, … Continue reading
How mobile is your marketing approach?
I attended a fantastic conference last week on the future of Mobile and Video Marketing. It was a day well spent as keeping up-to-date with the latest trends and customer behaviours is vital for any marketer (and small business owners … Continue reading
Posted in Customer experience, Online marketing, Social Media, Video, Websites
Tagged mobile marketing, SMS marketing, video marketing
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How not to create a great customer experience
Customer experience and how to manage it is a subject close to my heart. In my previous existence as Customer Marketing Manager at Avis I was heavily involved in working to change the customer experience and align the business behind … Continue reading
What is CAPTCHA and do I need it on my website?
I was speaking to one of my clients last week about whether to have a CAPTCHA spam filter on their membership sign-up form for their new website and it struck me that although us marketers talk about CAPTCHA, many clients … Continue reading
Posted in Customer experience, Online marketing, Some really useful stuff, Websites
Tagged CAPTCHA, spam filters
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Do you really understand what your customers want to know about your business?
Guest blog from Rachel Williams, professional copywriter I’ve become increasingly aware that, for business owners, it’s often hard to see the wood for the trees when it comes to communicating with their target audience. It’s one thing knowing what you … Continue reading
Posted in Copywriting, Customer experience, Customer research, Marketing tips
Tagged copywriting, customer focus
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How your business branding defines your profit potential
Branding is something that has a tendency to divide opinion. Small businesses either ‘get it’ and are prepared to invest in developing their brand, or they fail to realise that their “homemade” logo might actually be holding back their business. … Continue reading
Posted in Branding, Customer experience, Design and print, Small business marketing
Tagged branding, logo design, visual identity
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Online behavioural targeting – consumer friend or foe?
Have you noticed adverts following you around on the web? Or online adverts that appear to know what you are interested in?! This is called behavioural targetting and is a step change in the sophistication and precision of online advertising. Some people … Continue reading
Posted in Customer experience, Online marketing
Tagged behavioural targeting, website user tracking
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What is a negative online customer review going to cost your small business?
Well, according to a recent figure quoted by InsideView in a B2B Magazine article, a negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. It’s a pretty scary statistic isn’t it? Social media is a … Continue reading
5-Point Website Usability Checklist…
Are you spending money to create and promote your website but not getting the results? Websites cost both significant time and money to create, maintain and constantly develop, and we have them for our businesses for good reason. They need to deliver key marketing … Continue reading
Are you looking for a small business CRM system?
Finding a Customer Relationship Management (CRM) system that enables you to manage your business contacts and leads is really important but finding one that is affordable for small businesses can be tricky as the licensing can be very expensive. Highrise is such … Continue reading
Posted in Customer experience, Small business marketing, Some really useful stuff
Tagged CRM, database, Highrise
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