Author Archives: Sarah Orchard

About Sarah Orchard

Small business-friendly marketing consultant who helps small business owners get more customers online, with less effort and wasted money!

Is your website a pretty parking lot?

When you start out on your own in business, building your website will probably be one of the biggest initial expenses you will incur. And finally launching the site is a massive milestone event, a momentous moment for any small … Continue reading

Posted in Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, Small business marketing, Websites | Tagged , , | Leave a comment

Are you the only visitor to your website?

I have a handy tip for you to vastly improve your website reporting so you can get an accurate picture of who visits your website and how effective it is being at generating sales or leads for your small business. … Continue reading

Posted in Online marketing, SEO, Websites | Tagged , , | Leave a comment

7 ways to integrate social media with your email marketing

As much as I believe social media is fantastic marketing tool for small business, I still think that there is a valuable place in the world for the trusty email marketing. Email marketing is a proven marketing tool and put … Continue reading

Posted in Email marketing, Marketing tips, Online marketing, Small business marketing, Social Media | Tagged , | 1 Comment

How to break that blog writers block

Recently, I wrote about the struggles many people experience when trying to come up with ideas for future blog posts. A common problem that I see my clients struggling with and I’d like to offer a few ways around the … Continue reading

Posted in Blogging, Marketing tips, Online marketing, Small business marketing | Tagged , , | Leave a comment

Is your marketing working?

Yes, I know, it’s a really obvious question to ask. But I was prompted to take to my keyboard after I met with one of my associates yesterday. We found ourselves discussing the fact that if you do the same … Continue reading

Posted in Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Small business marketing | Tagged , | Leave a comment

Just because social media is free doesn’t mean you should use it!

At the moment I’m preparing a couple of workshops on the use of social media, and the same thought keeps striking me time and time again: social media is great but the fact that it’s totally free shouldn’t be the … Continue reading

Posted in Marketing tips, Online marketing, Small business marketing, Social Media, Uncategorized | Tagged , | Leave a comment

Is your website making it extra difficult for your users?

Sometimes we make it difficult for our website visitors without even realising. I’m sure this example of overlooking smartphone or mobile website visitors isn’t unique and we have all experienced similar. With the growth of smartphones and mobile web visitors, … Continue reading

Posted in Customer experience, Marketing tips, Online marketing, Websites | Tagged , , | Leave a comment

Your Blog Post Checklist – 10 things you must do

I have been speaking to my clients a lot about blogging in the last week. Are you blogging for your small business yet? You see blogging can be overlooked by us small business owners as we dash towards Twitter, Facebook … Continue reading

Posted in Blogging, Marketing tips, Online marketing, SEO | Tagged , , | Leave a comment

Salestorm – online sales management tool for small businesses

Managing your sales pipeline can mean lots of tricky Excel spreadhseets to manage, share and update. Most full-blown enterprise CRM/sales management tools, the likes of Salesforce, can be just too expnesive for us small businesses to use. One product that … Continue reading

Posted in Some really useful stuff | Tagged , , , , | Leave a comment

Try this great idea to celebrate your business birthday!

Recently I blogged about ways you can use business anniversaries or milestones as a great way to promote your small business. I asked for your suggestions and the winner of some rather nice champers for his suggestion is Paul Nathonson … Continue reading

Posted in Free and low cost marketing ideas, Marketing promotions, Marketing tips, Our news, Small business marketing | Tagged , | Leave a comment